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Andrew Maynard from the University of Michigan's Risk Science Center, wrote a post called, Social media and science communication: What are your benchmarks of success? If you're a blogger (or thinking about blogging), he's tackling the important issue of "why?" And I responded to his questions, here: For what it's worth...science communication that matters.

At PLOS Medicine: A research report or idea needs to clamber over more than the hurdle of publication to move science, practice, or policy forward. It's not only a matter of authors waiting for kudos and citations to roll in. If their work is not to sink into oblivion, or be acted on when it shouldn't be, publication is just the beginning...

At Absolutely Maybe: Scientists created a rod for their backs when they allowed the journals in which their work is published to become the arbiters of its scientific merit....

 

At Absolutely Maybe: These days, science has more water coolers – especially blogs, social media, and websites just for this. And there are nowTwitter journal clubs, too – some journals have them as well. But other than conferences, the most intensive group engagement with scientific research is still the face-to-face journal club...."

    

Absolutely Maybe has a new home at the PLOG Blogs Network - existing posts at Scientific American will migrate there shortly. And I’m excited to be joining MedPage Today soon, too. With 2015 bearing down fast, it's not so long till Evidence Live in Oxford in April: delighted to be one of the speakers tackling "Real vs Rubbish EBM."